Driven by a passion for technology and its power to help people, Nick's mission is to guide organisations in embracing digital transformation while not only valuing their people and culture but by putting human experience at the heart of what you do.
Nick believes that the most powerful technology is often the most invisible—the kind that doesn't just calculate, but helps us connect, understand, and tell better stories. With over two decades of experience spanning global corporate giants and national heritage institutions, Nick has built a career on the principle that digital transformation is 10% about the software and 90% about the people using it.
Nick spent his early career in the commercial world, managing programs and digital strategy for major brands including Sun Microsystems and Google. However, Nick eventually sought to apply that commercial rigor to purpose-driven organizations. This led to a decade of transformative leadership in the non-profit sector at The Brain Tumour Charity, Guide Dogs and the EY Foundation.
Recently, Nick served as the Director of Digital Engagement and Transformation at the Imperial War Museums (IWM). In this role, he spearheaded a mission to democratize history, proving that even century-old institutions can lead the world in innovation.
His tenure at IWM was defined by groundbreaking work in AI, working with Google Cloud and Capgemini. Nick led the initiative to utilize Generative AI (specifically LLMs and neural networks) to unlock the museum's vast, siloed archives
By automating the transcription and translation of over 20,000 hours of oral history, his team condensed decades of manual labor into a matter of weeks. This work not only preserved first-hand accounts of conflict but made them accessible to a global audience for the first time—work that was featured in The Times, BBC News, and BBC Tech Now.
Under his leadership, IWM saw its digital footprint expand explosively. Website visitors grew from 6 million to over 20 million annually while the museum’s YouTube presence skyrocketed from 200,000 views to over 315 million.
Nick is a fierce advocate for "culture-first" transformation. He argues that buying the right technology is easy; building a team with the psychological safety to experiment with it is hard. He has been recognized for cultivating "growth mindsets" within his teams—encouraging rapid experimentation and de-stigmatizing failure as a necessary step toward innovation.
His leadership style has earned industry recognition; his team at IWM was awarded "The Best Place to Work in Digital" at the 2024 Digital Technology Leaders Awards, and Nick himself was named in the Computing IT Leaders 100.
As a sought-after speaker, Nick regularly addresses the intersection of Artificial Intelligence, ethics, and cultural heritage. He recently gave a TEDx talk on the role of museums in the age of AI. He is passionate about demystifying emerging technologies—from Web3 and Blockchain to Neural Networks—helping boards and trustees understand how these tools can serve their mission rather than just their bottom line.